The creator economy stands tall with a jaw-dropping valuation of $250 billion, but here's the kicker – experts predict it's just getting started. 

By 2027, we're looking at a potential market size of $480 billion. 

I love myself some Lil Wayne. Go DJ, 'cause that's my DJ.

Can you feel the excitement building?

There are over 200 million creators, each weaving their unique stories and captivating audiences worldwide. 

B2C has been ahead of the game for a minute. If you have ever scrolled TikTok or Instagram, you have probably seen some of your favorite creators doing brand partnerships, and I know at least this has happened to me, but on TikTok, the ads look so real that I sometimes end up buying stuff from the TikTok shop (more than once 🫢)

B2B, on the other hand, is lacking when it comes to doing partnerships with creators the right way.

Hold on, hold on, don’t get all angry at me.

The issue is that most B2B companies focus on sponsored posts with creators and/or influencers on LinkedIn mostly. And yeah, a creator and an influencer are two different things. Here’s how I view them:

Anyone can be a creator, but not every creator has influence.

I see many people who use creator and influencer interchangeably.

What's the difference?

𝗔 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 - is someone who produces original content in various formats, such as articles, videos, podcasts, graphics, or any other form of media. They may or may not have a significant following. Their primary focus is on generating high-quality content that resonates with their target audience.

𝗔𝗻 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 - has established credibility and a substantial following on social media or other platforms. Influencers often collaborate with brands to promote products or services through sponsored content, leveraging their reach and influence to drive engagement, brand awareness, and conversions.

Now, with that being said. We need to move as a collective B2B group to partnerships vs just transactional sponsored posts. As a brand, your audience will appreciate it a lot more.

You can do so much together versus just another one-off LinkedIn post that you do nothing with.

• Sponsored posts

• Webinars

• Blogs

• In-person events

• Videos

• And a whole lot more

Alright, but it’s noisy out there. There are so.many.creators. on these platforms.

So the question remains…

Why enter the market now? 

What sets this moment apart from any other in history? 

The answer is that technology, connectivity, and a growing appetite for authentic, creator-driven content are making the creator economy an ideal space for beginners. 

With platforms like LinkedIn, YouTube, TikTok, and Beehiiv democratizing access to audiences, the barriers to entry have never been lower, and the potential for impact has never been greater.

Listen, we all have cell phones (mostly), and I can tell you that my iPhone 14 Pro camera is better than many of the webcams I see today. So there really is no excuse.

What Challenges You Might Face?

I’m not going to lie to you. I have been doing this for 4 years and there have been MANY times that I have wanted to quit. So, let’s dive into the top challenges that most who want to start creating are looking to solve today.

• How do I build an audience?

• What’s my voice, and how can I be authentic?

• How do I deliver value to your audience?

• How can I monetize my content across different streams?

• What potential creator partnerships will be good for me?

• How to build my creative legacy?

• How can I make it so I never need a resume again?

• How do I improve my job security? You bet it comes to pipeline. 😉 

The digital wilderness can be daunting and overwhelming even, but with the right guidance and mindset, you can turn these challenges into opportunities for growth and discovery.

I have exciting news for you.

I have just launched my collection of nine short courses for beginner creators in the B2B world like me.

Check it out: www.b2bcreatorschool.com 

Each chapter is meticulously designed to equip you with the knowledge, skills, and confidence needed to thrive in today's competitive landscape.

What are the benefits?

• These nine courses have over 50,000 words, crafted to enhance your creator journey. These are the fundamentals needed to become a creator in the B2B space.

• Access to over 15 valuable worksheets and guides, ensuring you have the resources to apply what you learn directly.

• Join our private Slack channel for ongoing discussions and support from fellow creators. Get access to it to pick my brain, network with other creators, and have a safe space to ask questions and become an even better creator.

• Dive deeper with proven templates, advanced go-to-market strategies, peer matching, in-person networking dinners, and more. Join 140+ others inside ClubPF who are passionate about people first.

• I thought it would be fun to turn this into a mini-series of learnings and dive into some of the content that I have created over the next month and a half.

I have been thinking about extracting value from the 9 courses and putting them into a mini-series to help educate people, hopefully making it enticing enough that someone wants to sign up.

Did I mention it’s only $39 a month or $299 a year (yeah, that’s 36% off and a much better deal)

What to expect over the next 6 weeks?

This rapid growth creates unprecedented opportunities, with hundreds of millions in earnings up for grabs for those who know how to navigate this space.

However, starting can be daunting. That's where I come in.

This isn't just another course; it's a comprehensive roadmap designed to take you from where you are to where you want to be in the creator world, from content creation essentials and voice building to audience engagement strategies and monetization tactics. 

I have shared practical insights and actionable advice to help you easily navigate the twists and turns of the creator economy.

Whether you're a storyteller, a visual artist, or a thought leader in the making, my course will help you get started and reach your creative destination.

What topic is dropping next week?

What’s the difference between a creator, an evangelist, and a content curator?

Stay tuned for more exciting tips and practical advice straight from my courses!

Until then.

Keep creating

Nick

Resources

1. Catch up on previous newsletters here

2. Check out our brand new free email course on people-first: 45 proven strategies and 8 simple and actionable growth models to get an immediate pipeline and fast revenue.

3. Check out ClubPF—a GTM Club & Community For Marketers, Entrepreneurs, and GTM Leaders. We offer a 7-day free trial to see if you vibe with it.

4. Want to learn more about the Creator Economy? I have a new podcast on TACK Network called Creators Gonna Create. Subscribe to HBO of B2B GTM to check out my show, plus all the other fantastic shows that are a part of The TACK Network. If you are a creator who is interested in building a show, email me, and if you are a brand that wants to work with creators, email me.

5. Introducing B2B Creator School. 9 courses, 50,000 words. How do you carve your spot out in the creator economy? Rapid growth creates unprecedented opportunities, with hundreds of millions in earnings up for grabs for those who know how to navigate this space. This isn't just another course; it's a comprehensive roadmap designed to take you from where you are to where you want to be in the creator world.