What’s up, Creator’s Circle!

Let's take a stroll down the creator lane, shall we?

About 4 million creators have more than 100,000 followers, while most creators (about 140 million globally) have between 1,000 and 10,000 followers. (source)

Traditional vs. Creator-First Mindset 

In the good old days, being a creator meant aiming for recognition, striving for fame, and hoping your work would catch the right eye. But oh, how the times have changed. 

Enter the digital era, where being a creator means something entirely different – it's about connection, impact, and forging real relationships with your audience.

Traditional Mindset:

• Seeks fame and recognition.

• Depends on validation from authorities.

• Prefers polished work.

• Measures success with external metrics.

• Views creativity as solitary.

Creator-First Mindset:

• Prioritizes audience connection.

• Values authenticity over perfection.

• Embraces experimentation.

• Measures success by impact.

• Regarding creativity as collaborative.

This transition has also changed the creator’s roles. 

• Tech is Your Best Buddy: 

With digital tools at your fingertips, the possibilities are endless. Did you know that creators who leverage digital tools are 40% more likely to reach a wider audience? It's true – embrace the tech and let your creativity soar.

• Community is King: 

In the digital realm, collaboration is key. You're not just a lone wolf anymore – you're part of a tribe, a community of like-minded souls who support each other, celebrate wins, and lift each other up when things get tough.

Practical Tip: Engage with your audience regularly, foster conversations, and create a sense of belonging.

• Audience-Centric Everything: 

Forget about fame – it's all about your audience now. Did you know that 70% of consumers say they feel more connected to brands that share their values? It's time to listen, engage, and co-create with your audience like never before.

• Innovators and Trendsetters: 

In the creator-first economy, innovation is the currency. Creators are the trendsetters, the trailblazers, pushing the boundaries of what's possible and setting the stage for the next big thing. 

Practical Tip: Stay curious, embrace experimentation, and don't be afraid to think outside the box.

• Storytellers Win: 

At the heart of every creator's journey lies the art of storytelling. Creators build interesting narratives to connect with an audience and deliver ideas. 

Practical Tip: Hone your storytelling skills, craft compelling narratives, and let your authenticity shine through in every story you tell.

• Entrepreneurial Visionaries: 

Creators in the creator-first economy aren't just artists but entrepreneurs with a vision. They understand the value of our work, monetize our talents, and build sustainable businesses around our passions. 

Practical Tip: Diversify your revenue streams, explore sponsorship opportunities, and don't be afraid to monetize your content.

More on this in my next newsletter!

• Cultural Catalysts: 

Last but certainly not least, creators are the cultural catalysts of our time, driving conversations, challenging norms, and sparking movements that resonate far beyond the digital realm. 

Practical Tip: Use your platform to amplify important messages, champion causes you to believe in, and force positive change in the world.

So, what's the secret to success in the digital world? It's simple:

• Embrace the tools of the trade.

• Foster a sense of belonging in your community.

• Put your audience at the heart of everything you do.

And there you have it, folks – a snapshot of the traditional vs. digital creator mindset sprinkled with a dash of stats to spice things up.

In case you missed it, I have brought pieces from my Creator School to my newsletter. I am running a special for only $49 if you want to check out the nine courses.

Coming next week: What is your work worth?

Until next week!

Keep Creating

Nick

Resources

1. Catch up on previous newsletters here

2. Check out our brand new free email course on people-first: 45 proven strategies and 8 simple and actionable growth models to get an immediate pipeline and fast revenue.

3. The People-First Advantage is a FREE book that provides 175 Insights, Lessons, and Reflections on Creating Better Customer Experiences and Driving Growth with People-First GTM.

4. Check out ClubPF—a GTM Club & Community For Marketers, Entrepreneurs, and GTM Leaders. We offer a 7-day free trial to see if you vibe with it.

5. Want to learn more about the Creator Economy? I have a new podcast on TACK Network called Creators Gonna Create. Subscribe to HBO of B2B GTM to check out my show, plus all the other fantastic shows that are a part of The TACK Network. If you are a creator who is interested in building a show, email me, and if you are a brand that wants to work with creators, email me.

6. Introducing B2B Creator School. 9 courses, 50,000 words. How do you carve your spot out in the creator economy? Rapid growth creates unprecedented opportunities, with hundreds of millions in earnings up for grabs for those who know how to navigate this space. This isn't just another course; it's a comprehensive roadmap designed to take you from where you are to where you want to be in the creator world.