Closing The Circle

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What’s up, Creator’s Circle!

Everyone always says, “All good things must come to an end,” you know?

…but do they?

Personally, I don’t think they do. They just evolve, change, and get better over time. Honestly, that’s what we all do in every aspect of our lives.

Well, that change is exactly what is happening with Creator’s Circle.

Been thinking and talking about one thing a lot lately with my co-founder, Mark Kilens.

We created ClubPF to be the place that brings people together to learn a way to go-to-market that matches the way people buy today.

We’ve realized, though, that we’ve been creating great content, but it’s been spread out in many different places.

There’s not been one simple, single place for people to go. That’s the opposite of People-first.

Frankly, there are plenty of creator resources for those looking to BE a creator.
The Tilt, blogs, courses, and even my 9 courses from my B2B creator school are now a part of the ClubPF insider membership. I feel like there are so many resources that are 100% focused on being a creator.

So what does that mean for the Creator’s Circle?

Well, today is the last edition of this newsletter in its current iteration.
Starting on Wednesday, April 3rd, this newsletter will become The People-First GTM Newsletter, and the first edition will ship next Tuesday, April 9th.
The first two drops of the people-first GTM newsletter will be titled.

  • 4/9: Transforming Customer Engagement with the Customer Compass

  • 4/16: Leveraging Partnerships for Accelerated GTM

What’s the goal of the people-first GTM newsletter?

To help you learn a way to go-to-market that matches the way people buy today.

Don’t get me wrong; creators and influencer marketing have a massive impact on People-first GTM.

We will absolutely continue the conversation around influencer marketing, but it won’t be based on the focus on being a creator—it’ll be in service of the campaigns that support a People-first GTM.

What do you need to do?

If you’re interested in continuing to hear from me about the topic of People-first GTM? Nothing. You don’t need to do a thing.

I’d love it if all 550 of you stayed with me as we embark on this new journey together. Being a creator is still key to everything I do, and I will always push brands in B2B to work with creators more and infuse them into their GTM.

But if you’re unsure if this new newsletter will be for you, feel free to unsubscribe. You won’t hurt my feelings.

What’s next, and what’s new?

If you’re looking for more information about Influencer Marketing, I just dropped a new free resource:

Learn how to use influencer marketing across the entire buying journey.
This is part of our ClubPF free plan, which is officially launching on 4/9, but I am giving you all a sneak peek to get it first. You also get a ton of other stuff for free if you want to start diving into understanding people first.

For those of you who are opting out, keep creating and I’ll be cheering you on from the sidelines.

For those of you sticking around?

See you next week,

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